The group
olives maroc cartier saada

CARTIER SAADA operates in the food industry, producing canned fruit and vegetables for over 70 years. The company is a leader in the sector through its historical businesses that are canned olives and canned apricots. During its development, the company expanded its product range by expanding it with crystallised lemons, capers and many other delicatessen products. CARTIER SAADA is the result of successive mergers and acquisitions since 1948 and has evolved into a group listed on the stock exchange which also operates in the distribution and import and export of various consumer food products through its subsidiary Zoubairi distribution. The group’s products are present today in over 30 countries across 5 continents.

Since 1948

Since 1948, CARTIER SAADA is specialised in processing preserved fruits and vegetables. Located in Marrakesh, our firm produces prime quality’s products for fine grocery. We select, by professionals, the best crops of fruits and vegetables that we pick with care and preserve to make them keep their taste and their authentic original flavour. Our total quality policy, imposed to the whole process from the production to the delivery on the sale point, insures the best quality of the product and service that can satisfy our customer’s demand. In the imperial city of Marrakesh,

in the middle of palm’s trees and fruiterers, CARTIER SAADA built in the course of 70 years, a qualitative tradition of product and also of all the services. Thus, and worried to maintain a superior qualitative level, we endowed one of the most modern site of production equiped with a recent material witch satisfy all international standards. More than fifty years of experience and know-how raise CARTIER SAADA to the top of moroccan food industry espacially in canned apricots, canned olives and citrus fruits.At the beginning of season, fruits and vegetables selected in orchards are picked with big care.

olives maroc cartier saada
First phase

The harvest is transported towards the factory
and processed the same day in order to preserve
their freshness and their organoleptic characteristics.

The work of the olive

At the beginning of autumn, after elimination of
the natural bitterness of the olives, they are washed,
rinsed and soaked in a brine where they are kept.
This treatment gives them the sought-after color
(green, smooth black or wrinkled) and especially
their refined flavor. Finally, they are packaged,
by calibres,or pitted in various packages.

olives maroc cartier saada
olives maroc cartier saada
Fruit of the sun

The apricot is a sweet and delicate fruit. The selected
apricots are picked with great care and transported to
the factory in order to be processed the same day.
Our apricots halves are perfect for the apricot pies and
fruit cocktails and many other bakery recipes.

Since 1948

Since 1948, the Cartier family has passed on its know-
how Fruit and Vegetable Appetizer Founded in 1948,
Charles and Adrien Cartier founded the company in
Marrakesh. At that time, already, were born

the first fruit jam packaging workshops and
since the company has constantly evolved to
meet the requirements of its customers both
in terms of products, packaging and design.

Vision and commitment

At CARTIER SAADA, we attach great importance to the overall performance of the company while placing our environmental and societal commitments at the heart of our strategy. We are committed to ensuring the safety and security of our

products and people, responding to the challenges of climate change or strengthening our local integration. We try to act in a sustainable and responsible way on a daily basis.

This is what makes our commitment around 5 strong values :

Shared vision

Promote common sense, cultivate conviviality and authenticity in human relationships

Intangible capital

Develop human capital and the overall reputation of the company


Preserve natural resources through their sustainable use


Prioritize performance, product quality and service acumen


Foster availability, exchanges and creativity

Quality and conformity